极卡贸易有限公司

极卡(汽车户外装备)贸易有限公司是一家专业从事汽车户外用品研发、设计、生产与销售的高新技术企业。公司前身是一家成立于90年代初的工厂，专为国外汽车、运动公司如NIKE、JEEP等服务,经营三来一补业务。极卡产品采用中国国产材料及配件，品质与国际品牌同步,而价格仅有它的一半甚至三分之一，是国内性价比的品牌之一，产品充分满足户外爱好者基本要求:、舒适、坚固耐用、价格经济合理、款式与国际同步。

极卡以打造汽车用品，分享户外阳光生活为使命，以提供周全的户外保护为品牌基础，产品既能满足极限爱好者穿越探险的需求，更面向大众倡导积极健康的户外休闲生活方式。目前极卡拥有周末休闲、自驾游、露营装备、极限装备四大系列产品，全线覆盖：车载电器、汽车茶具、汽车冰包、野餐垫、汽车行李拉紧网/绳、极卡特工铲、野餐包、电筒、帐篷、睡袋、Weinbrenner品牌户外鞋、登山杖、登山绳等上百种产品，畅销俄罗斯、新加坡、马来西亚、香港、台湾、尼泊尔、泰国、澳大利亚、西班牙等地。

十年来，公司销售额以年均复合增长率超过50%的速度健康成长，谱写了中国汽车户外企业的传奇篇章。极卡的快速成长根源于团队对汽车户外的疯狂与梦想,品牌创始人军子既是工业设计师又是车驴走遍中国大江南北的他，在每一次野外生存中发现、挖掘消费者需求；在工作室内完成产品的研发及设计，并通过经验丰富团队把需求变成畅销高质的产品。

2008年，极卡迎来十五年华诞；更在金融海啸中逆风而上，借势完成了从生产商到极卡品牌战略经营的转型。这一年，是极卡新长征的开始，也是公司发展史上内功扎实、准备充分的一年：新的品牌识别VI系统闪亮登场、第五代店面新鲜出炉，信息化建设直达终端，与客户共赢，以解决实际问题为原则的实战铁军团队整装待发。

POLAR CAP (Outdoor Auto Equipment) Trading Co., Ltd. is a hi-tech enterprise engaged in development, design, production and sale of auto-specific outdoor equipment. Its precursor, a factory established in early 1990s, provided services of processing materials, samples and semi-finished items, and did compensation trading, especially for NIKE, JEEP and other foreign auto and sports companies.

Made from top materials and accessories at home, POLAR CAP products have a quality on a par with, but a price only 1/2 or 1/3 as much as famous international brands; they have the highest performance-price ratio at home, and can fully meet outdoor activity lovers' requirementsthey are safe, comfortable, durable, economical, and stylish internationally.

With a commission of "forging brilliant auto equipment to help outdoor life", and on the basis of "providing considerate outdoor protection", POLAR CAP products can not only meet extreme sports lovers' requirements for adventures, but only provides with the ordinary people with a positive, healthy outdoor leisure life style. For the time being, POLAR CAP has four series of vehicle-specific products: weekend leisure, self-drive tour, camping equipment, extreme-sports equipment, which covers up to 100 products: electric appliances, tea sets, ice bags, agent shovel、picnic mat, luggage tightening nets/ropes, picnic bags, flashlights, tents, sleeping bags, alpenstock climbing ropes, etc. These products sell well in Russia, Singapore, Malaysia, Hong Kong, Taiwan, Nepal, Thailand, Australia, Spanish, etc.

Over the 10 years, the Company's annual compound growth rate exceeded 50%, it being a chapter of legendary wonder among China's outdoor vehicle equipment industry. POLAR CAP's rapid growth is rooted in the team's dream and craze for the vehicle-enabled outdoor life. The brand founder Junzi is not only an industrial designer but also a "vehicle donkey". He has been to every corner of China. In every time of his outdoor experience, he would make study to discover the consumers' needs. After development and design is finished in the studio, the experienced team would turn each product into a well-received, high-quality product.

In 2008, POLAR CAP ushered in its 15th anniversary. In the financial tsunami, it braved the storm and transformed from a producer to a POLAR CAP strategic operation. That year was the beginning of a new "Long March", and also was a time when the Company had the biggest inte